Sponsored Search Marketing : Dynamic Pricing and Advertising for an Online Retailer
Year of publication: |
2014
|
---|---|
Authors: | Ye, Shengqi ; Aydin, Goker ; Hu, Shanshan |
Publisher: |
[S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Werbung | Advertising | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (36 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Science Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 15, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi, (2015)
-
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi, (2021)
-
Leveraging Information from Sponsored Advertising at Online Retail Marketplaces
Long, Fei, (2020)
- More ...
-
Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi, (2015)
-
Shelf loathing : cross docking at an online retailer
Cattani, Kyle D., (2014)
-
Unit-Price Procurement Auctions: Structural Results and Comparisons.
Hu, Shanshan, (2009)
- More ...