Sport branding insights
Constantino Stavros and Aaron C.T. Smith
| Year of publication: |
2020
|
|---|---|
| Authors: | Stavros, Constantino ; Smith, Aaron |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Markenführung | Brand management | Sport | Sports | Marketing |
| Description of contents: |
Introduction: The sport of branding -- Understanding sports brands -- Building sports brands -- Mobilising sports brands -- Leveraging sports brands.
|
| Extent: | 1 online resource |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-31824-5 ; 0-429-31824-3 ; 978-1-000-73356-3 ; 1-000-73356-4 ; 978-1-000-73390-7 ; 1-000-73390-4 ; 978-1-000-73373-0 ; 1-000-73373-4 ; 978-0-367-33164-1 ; 0-367-33164-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180810