Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
Year of publication: |
February 2018
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Authors: | Manoli, Argyro Elisavet |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 1, p. 1-5
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Subject: | Sportmarketing | Sports marketing | Profisport | Professional sports |
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