Sport Spectator Segmentation : Examining the Differing Psychological Connections Amongst Spectators of Leagues and Teams
Year of publication: |
2016
|
---|---|
Authors: | Doyle, Jason |
Other Persons: | Kunkel, Thilo (contributor) ; Funk, Daniel (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Fußball | Football | Sport | Sports | Sportveranstaltung | Sport event |
Description of contents: |
This research broadens th ...
|
Extent: | 1 Online-Ressource (34 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2456983 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos, (2016)
-
Santos, Manuel Alonso dos, (2019)
-
Biscaia, Rui, (2014)
- More ...
-
The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time
Kunkel, Thilo, (2016)
-
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo, (2022)
-
Doyle, Jason, (2021)
- More ...