Sports marketing : a strategic perspective
Matthew D. Shank
| Year of publication: |
1999
|
|---|---|
| Authors: | Shank, Matthew D. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall [u.a.] |
| Subject: | Sportveranstaltung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 553 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-621871-7 |
| Classification: | Marketing ; Sporteinrichtungen |
| Source: |
Persistent link: https://www.econbiz.de/10004342514