Sports sponsorship and brand development : the Subaru and Jaguar stories
Martin Beck-Burridge and Jeremy Walton
| Year of publication: |
2001
|
|---|---|
| Authors: | Beck-Burridge, Martin ; Walton, Jeremy |
| Publisher: |
Basingstoke [u.a.] : Palgrave |
| Subject: | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Markenführung | Brand management | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 178 S Ill., graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-333-92540-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001627959