Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Mike Lewis
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Lewis, Mike |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Social Marketing | Social marketing | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXI, 286 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth. |
| ISBN: | 0-07-179496-4 ; 978-0-07-179496-1 ; 0-07-179497-2 ; 978-0-07-179497-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690020