Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Year of publication: |
2011
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Authors: | Burt, Steve ; Johansson, Ulf ; Thelander, Åsa |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 3, p. 183-194
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