Statistical power and effect size in marketing research
Year of publication: |
2007
|
---|---|
Authors: | Sawyer, Alan G. ; Ball, A. Dwayne |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 138-162
|
Subject: | Betriebsgröße | Firm size | Marktforschung | Market research |
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