"Stellschrauben" und "Stolpersteine" des globalen Marketing
Manfred Lange
| Year of publication: |
2004
|
|---|---|
| Authors: | Lange, Manfred |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 50.2004, 2, p. 160-181
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002129688