Stimulus of Social Media; The Influence of E-WOM Towards Visiting Interest in the Lodge Maribaya Through Trust as Mediation Variable
The advent of the internet brings many advantages, where technology can be enjoyed by almost all communities without any limitations and difficulties. The growth of the internet to accomplish by the increasing number of users of social media and social media business. One of them is Instagram social media, where there are great opportunities in doing promotion. From the result of research got a result that variable of Electronic Word of Mouth partially influences to Trust. Based on Test T Trust partially positive effect on Visiting Interest. It can be concluded that the Electronic Word of Mouth has a positive and significant impact on the Trust at The Maribaya Lodge. Trust directly influences interest in visiting The Lodge Maribaya. The indirect influence between the Electronic Word of Mouth variables on Trusted Trusted Visibility has a significant positive effect and has a large role. Electronic Word of Mouth has a significant effect on Visiting Interest at The Lodge Maribaya
Year of publication: |
2019
|
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Authors: | Widodo, Arry ; Yusiana, R. ; Aqmarina, F. N. |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Vertrauen | Confidence | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Saved in:
freely available
Extent: | 1 Online-Ressource (4 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 15, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3353191 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014107452
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