Store brand and national brand promotion attitudes antecedents
Year of publication: |
2011
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Authors: | Manzur, Enrique ; Olavarrieta, Sergio ; Hidalgo, Pedro ; FarÃas, Pablo ; Uribe, Rodrigo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 3, p. 286-292
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