Storytelling in destination brands' promotional videos
Year of publication: |
2020
|
---|---|
Authors: | Moin, S. M. A. ; Hosany, Sameer ; O'Brien, Justin |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 34.2020, p. 1-12
|
Subject: | Destination branding | Hero’s Journey | Promotional videos | Storytelling | Markenführung | Brand management | Narrative Methode | Narrative method | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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