Strategic brand management
Richard Rosenbaum-Elliott; Percy Larry; Simon Pervan
| Year of publication: |
c 2015 ; 3. ed.
|
|---|---|
| Authors: | Elliott, Richard ; Percy, Larry ; Pervan, Simon |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Markenpolitik | Produktmanagement | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 334 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-19-870420-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011306164