Strategic advertising management
Larry Percy ; Richard Rosenbaum-Elliott
| Year of publication: |
2012 ; 4. ed.
|
|---|---|
| Authors: | Percy, Larry ; Elliott, Richard |
| Publisher: |
Oxford [u.a.] : Oxford University Press |
| Subject: | Unternehmen | Werbestrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 389 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-960558-3 ; 0-19-960558-0 |
| Other identifiers: | BSZT35295812X [ZDB] |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10009528063