Strategic brand management
Year of publication: |
[2018]
|
---|---|
Authors: | Elliott, Richard ; Percy, Larry ; Pervan, Simon |
Publisher: |
Oxford : Oxford University Press |
Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xi, 354 Seiten Illustrationen, Diagramme |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-0-19-879780-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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