Strategic brand management
Richard Rosenbaum-Elliott, Percy Larry, Simon Pervan
| Year of publication: |
2011 ; 2. ed.
|
|---|---|
| Authors: | Elliott, Richard ; Percy, Larry ; Pervan, Simon |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Pr. |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 303 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-956521-4 ; 0-19-956521-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009005606