Strategic Customer Management : Strategizing the Sales Organization

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

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Year of publication:	2009
Authors:	Piercy, Nigel
Other Persons:	Lane, Nikala (contributor)
Publisher:	Oxford : Oxford University Press USA - OSO
Subject:	Strategisches Management \| Strategic management \| Verkauf \| Selling \| Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management

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Extent:	1 online resource (619 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-0-19-156764-3 ; 978-0-19-954450-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012688143