Strategic employer brands : current domain, future directions
Year of publication: |
2016
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Authors: | Moroko, Lara ; Uncles, Mark D. |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 309-323
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Subject: | Personalmarketing | HR marketing | Interne Markenführung | Internal branding |
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Nachhaltiges Personalmanagement zur Stärkung der Employer Brand
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