The strategic marketing audit : an adoption/utilization perspective
Year of publication: |
1986
|
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Authors: | Mokwa, Michael P. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 6.1986, 4, p. 88-95
|
Subject: | Absatz | Absatzpolitik | Marketingmanagement | Marketing management | Interne Revision | Internal audit | Wirtschaftsprüfung | Financial audit | USA | United States | Strategisches Management | Strategic management |
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