Strategic industrial marketing
Year of publication: |
1989 ; 2. ed.
|
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Authors: | Chisnall, Peter M. |
Publisher: |
New York [u.a.] : Prentice Hall |
Subject: | Marketing | Marktforschung | Market research | B-to-B-Marketing | Business-to-business marketing | Großbritannien | United Kingdom | Industriegüter | Industrial goods | Investitionsgütermarketing |
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