Strategic integrated marketing communications
Larry Percy
| Year of publication: |
2018 ; Third edition
|
|---|---|
| Authors: | Percy, Larry |
| Publisher: |
London : Routledge |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Werbung | Marketingstrategie | Kommunikationspolitik | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xiv, 305 Seiten illustrations (black and white) 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: 2014 Includes bibliographical references and index |
| ISBN: | 978-1-138-05832-3 ; 978-1-138-05625-1 ; 978-1-351-67386-0 ; 978-1-351-67384-6 ; 978-1-315-16434-2 ; 978-1-351-67385-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823127