Strategic integrated marketing communications
Larry Percy
| Year of publication: |
2018 ; Third edition
|
|---|---|
| Authors: | Percy, Larry |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Werbung | Marketingstrategie | Kommunikationspolitik | Strategische Planung |
Online Resource
| Extent: | 1 Online-Ressource (xiv, 305 Seiten) Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-16434-2 ; 978-1-138-05625-1 ; 978-1-138-05832-3 |
| Other identifiers: | 10.4324/9781315164342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181137