Strategic marketing : an applied perspective
Karel Jan Alsem
| Year of publication: |
2007 ; Internat. ed.
|
|---|---|
| Authors: | Alsem, Karel J. |
| Publisher: |
Boston [u.a.] : McGraw-Hill |
| Subject: | Marketing | Strategisches Management | Management | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 324 S. : grap. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-124417-4 ; 978-0-07-124417-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004857694