Strategic marketing : an applied perspective
Year of publication: |
2007 ; Internat. ed.
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Authors: | Alsem, Karel J. |
Publisher: |
Boston [u.a.] : McGraw-Hill |
Subject: | Marketing | Strategisches Management | Management | Strategic planning |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S., (2005)
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian, (2009)
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Multiunit organization and multimarket strategy
Baum, Joel A. C., (2001)
- More ...
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Strategic marketing : an applied perspective
Alsem, Karel Jan, (2007)
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The impact of newspapers on consumer confidence : does spin bias exist?
Alsem, Karel Jan, (2008)
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The impact of newspapers on consumer confidence : does spin bias exist?
Alsem, Karel Jan, (2004)
- More ...