Strategic marketing : creating competitive advantage
Douglas West, John Ford and Essam Ibrahim
| Year of publication: |
2006
|
|---|---|
| Authors: | West, Douglas |
| Other Persons: | Ford, John (contributor) ; Ibrahim, Essam (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 517 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-927398-7 ; 978-0-19-927398-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004526111