Strategic marketing in New Zealand companies
Year of publication: |
2010
|
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Authors: | Brooksbank, Roger ; Garland, Ron ; Taylor, David |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 1, p. 33-44
|
Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Neuseeland | New Zealand |
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