Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand
Roger Brooksbank, Ron Garland and David Taylor
| Year of publication: |
2008
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|---|---|
| Authors: | Brooksbank, Roger ; Garland, Ron ; Taylor, David |
| Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 2497991-0. - Vol. 16.2008, 2, p. 8-20
|
| Subject: | KMU | SME | Marketingmanagement | Marketing management | Wettbewerb | Competition | Multivariate Analyse | Multivariate analysis | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003911956