Strategic marketing management : planning, implementation and control
Year of publication: |
2005 ; 3rd ed
|
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Authors: | Wilson, R. M. S. ; Gilligan, Colin |
Other Persons: | Wilson, Richard M. S. (contributor) |
Publisher: |
Amsterdam [u.a.] : Elsevier/Butterworth-Heinemann |
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XII, 867 S graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie |
Language: | English |
Notes: | Includes bibliographical references and index Previous ed.: 1997 pbk ; : £ 26.99 |
ISBN: | 0-7506-5938-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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