Strategic marketing planning
Colin Gilligan and Richard M. S. Wilson
| Year of publication: |
2003 ; 1. publ.
|
|---|---|
| Authors: | Gilligan, Colin ; Wilson, Richard M. S. ; Wilson, R. M. S. |
| Publisher: |
Amsterdam : Butterworth-Heinemann |
| Subject: | Theorie | Theory | Marketingmanagement | Marketing management | Wirtschaftliche Macht | Economic power | Marketingstrategie | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XII, 625 S graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-2246-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001483621