Strategic marketing's contribution to Australasian golf club performance
Year of publication: |
2011
|
---|---|
Authors: | Garland, Ron ; Brooksbank, Roger ; Werder, Wayne |
Published in: |
Sport, Business and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 1.2011, 2, p. 138-154
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Australia | New Zealand | Strategic marketing planning | Sport organizations | Competitive performance | Golf |
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