Audience-centered approaches to strategic planning : accessing social capital through sharing platforms on social media
Sherry Devereaux Ferguson
| Year of publication: |
2013
|
|---|---|
| Authors: | Ferguson, Sherry Devereaux |
| Published in: |
Strategy and communication for innovation. - Heidelberg : Springer, ISBN 3-642-41478-8. - 2013, p. 315-328
|
| Subject: | Social Web | Social web | Sozialkapital | Social capital | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246327