Strategic product creation : deliver customer satisfaction at every level of your company
Year of publication: |
2007
|
---|---|
Authors: | Kerber, Ronald L. ; Laseter, Timothy M. ; Russell, Max B. |
Publisher: |
New York, NY [u.a.] : McGraw-Hill |
Subject: | Unternehmen | Neues Produkt | Verbraucherzufriedenheit | New products |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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