Strategic relationship marketing
Alternative title: | Relationsmarkedsføring <eng.> |
---|---|
Year of publication: |
2003
|
Authors: | Hougaard, Søren ; Bjerre, Mogens |
Publisher: |
Berlin [u.a.] : Springer |
Subject: | Unternehmen | Marketing | Kundenmanagement | Beziehungsmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
-
Gummesson, Evert, (2000)
-
Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred, (2009)
-
Marketing : a relationship perspective
Hollensen, Svend, (2010)
- More ...
-
The relationship marketer : rethinking strategic relationship marketing
Hougaard, Søren, (2009)
-
Strategic relationship marketing
Hougaard, Søren, (2002)
-
Strategic relationship marketing
Hougaard, Søren, (2003)
- More ...