Strategic upfront marketing channel integration as an entry barrier
Year of publication: |
2012
|
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Authors: | Matsui, Kenji |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 220.2012, 3 (1.8.), p. 865-875
|
Subject: | Vertriebsweg | Distribution channel | Markteintritt | Market entry | Theorie | Theory | Marketingmanagement | Marketing management |
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