Strategically employing natural channels in an era of global marketing
Year of publication: |
1995
|
---|---|
Authors: | Griffith, David A. ; Ryans, John K. |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 1.1995, 4, p. 52-69
|
Publisher: |
MCB UP Ltd |
Subject: | Channel | Design | Distribution channel | International marketing |
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