Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Peter W. Turnbull [Hrsg.]
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Turnbull, Peter W. (ed.) ; Valla, Jean-Paul (contributor) |
| Publisher: |
London [u.a.] : Croom Helm |
| Subject: | Absatz | Ausland | Industrie | Europa | Internationales Marketing | International marketing | Europe | Industriegüter | Industrial goods | Industriebetrieb |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 310 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Bibliografie enthalten ; Bibliography included ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturverz. S. 301 - 305. - Enth. 7 Beitr. |
| ISBN: | 0-7099-2494-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013503971