Strategies of innovation applied to luxury market firms : the case of Montblanc's fountain pens
Marcos Ferasso, Thierry Salem, Ivan Antonio Pinheiro
| Year of publication: |
2017
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|---|---|
| Authors: | Ferasso, Marcos ; Salem, Thierry ; Pinheiro, Ivan Antonio |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 4, p. 425-448
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| Subject: | innovation | strategy | technology | luxury market | Montblanc | fountain pen industry | Luxusgüter | Luxury goods | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719237