Strategies to improve portfolio management of new products : results of the IRI portfolio study
Year of publication: |
2024
|
---|---|
Authors: | Cooper, Robert G. ; Desai, Meetal ; Green, Lee ; Kleinschmidt, Elko J. |
Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 1, p. 55-66
|
Subject: | Expected commercial value | Portfolio management | Productivity index | Strategic buckets | Value-based scorecard |
-
Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G., (2013)
-
Strategic alignment of an R&D portfolio by crafting the set of buckets
Santiago, Leonardo P., (2020)
-
Cooper, Robert G., (2023)
- More ...
-
RĂ¼diger, Mathias, (1997)
-
Erfolgsfaktor Markt : kundenorientierte Produktinnovation
Kleinschmidt, Elko J., (1996)
-
Portfolio management for new products
Cooper, Robert G., (2001)
- More ...