The impact of social vs. nonsocial referring channels on online news consumption
Year of publication: |
2021
|
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Authors: | Bar-Gill, Sagit ; Inbar, Yael ; Reichman, Shachar |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 4, p. 2420-2447
|
Subject: | social media | online news | field experiment | Social Web | Social web | Internetnutzung | Internet usage | Elektronische Publikation | Electronic publishing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mediale Berichterstattung | Media coverage | Feldforschung | Field research |
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