Study on mechanism of consumer responses to CSR
Year of publication: |
2010
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Authors: | Ma, Longlong ; Jiang, Li |
Published in: |
Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 3. - Berlin : wvb, Wiss. Verl., ISBN 3-86573-536-3. - 2010, p. 22-26
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Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
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