Studying digitised historical advertisements : experiments, explorations, reflections
Astrid Van den Bossche
| Year of publication: |
2022
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|---|---|
| Authors: | Bossche, Astrid van den |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 15/16, p. 1815-1820
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| Subject: | 20th century | advertising history | computational archival studies | Correction | Digital history | undergarment advertising | Wirtschaftsgeschichte | Economic history | Werbung | Advertising | Online-Marketing | Internet marketing | Geschichte | History |
| Description of contents: | Description [doi.org] |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2144417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234154