Subjective evaluations for product design decisions
Year of publication: |
1975
|
---|---|
Authors: | Rao, Vithala R. ; Soutar, Geoffrey N. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 6.1975, p. 120-134
|
Subject: | Produktgestaltung | Verbraucher |
-
Management perspectives in marketing
Boone, Louis E., (1972)
-
Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
-
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas, (1996)
- More ...
-
Issues in predicting the demand for a new technological product
Brockhoff, Klaus K., (1991)
-
An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers
McLaughlin, Edward W., (1987)
-
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay, (1993)
- More ...