Success factors in applying co-creation of the voice of the customer as a strategy of social innovation by Japanese services entrepreneurs : the case of Takayuki Nakagawa ( Take & Give Needs and Urban Funes)
Carl Kay
| Year of publication: |
2011
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|---|---|
| Authors: | Kay, Carl |
| Published in: |
Comparative entrepreneurship initiatives : studies in China, Japan and the USA. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-29881-8. - 2011, p. 247-275
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| Subject: | Hochzeitsplanung | Veranstaltungswirtschaft | Event sector | Bestattungsgewerbe | Undertaker | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009298487