Successful customer value management: Key lessons and emerging trends
Year of publication: |
2013
|
---|---|
Authors: | Verhoef, Peter C. ; Lemon, Katherine N. |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 31.2013, 1, p. 1-15
|
Publisher: |
Elsevier |
Subject: | Marketing | Relationship management | Trends | CRM | Customer networks | Social media |
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