Superior customer value in the new economy : concepts and cases
William C. Johnson and Art Weinstein
| Year of publication: |
2004 ; 2. ed
|
|---|---|
| Authors: | Johnson, William Charles ; Weinstein, Art |
| Publisher: |
Boca Raton, Fla. [u.a.] : CRC Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XIX, 434 S Ill., graph. Darst., Kt 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Rev. ed. of: Designing and delivering superior customer value / Art Weinstein and William C. Johnson. 1999 Includes bibliographical references and index |
| ISBN: | 1-57444-356-9 ; 978-0-203-50149-8 ; 9786610217250 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001880262