Superior customer value : strategies for winning and retaining customers

Art Weinstein

section 1. Customer value : the building blocks -- section 2. Designing a successful customer strategy -- section 3. Excelling in the marketspace -- section 5. Retaining customers : analysis and strategy -- section 5. Customer value case studies.

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Year of publication:	2012 ; Third edition.
Authors:	Weinstein, Art
Publisher:	Boca Raton, Fla. : CRC Press,
Subject:	Strategisches Management \| Strategic management \| Kundenservice \| Customer service \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing

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Extent:	1 online resource (xvii, 301 pages).
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4398-6129-5 ; 978-1-4398-9840-6 ; 978-1-4398-6128-8
Other identifiers:	10.1201/b11689 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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