Sustainability marketing in emerging markets : the case of Uganda
Year of publication: |
2023
|
---|---|
Authors: | Katono, Isaac Wasswa |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 93-116
|
Subject: | Marketing | Nachhaltigkeit | Sustainability | Schwellenländer | Emerging economies | Uganda |
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