Tangibility consequences for ethnic marketing strategy
Year of publication: |
2004
|
---|---|
Authors: | Pires, Guilherme ; Stanton, John ; Stanton, Patricia J. |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 6.2004, 1, p. 38-54
|
Subject: | Ethnische Gruppe | Ethnic group | Dienstleistung | Services | Nachfrage | Demand | Australien | Australia |
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