The relevance of minority ethnic groups for marketing : a research framework
Guilherme Pires, John Stanton, Patricia Stanton
| Year of publication: |
December 2008
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|---|---|
| Authors: | Pires, Guilherme ; Stanton, John ; Stanton, Patricia J. |
| Published in: |
Selected papers 2008 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2008, p. 161-169
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| Subject: | Marktforschung | Market research | Großbritannien | United Kingdom | Ethnische Gruppe | Ethnic group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927781