Targeted advertising as a signal
| Year of publication: |
2009
|
|---|---|
| Authors: | Anand, Bharat ; Shachar, Ron |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 3, p. 237-266
|
| Publisher: |
Springer |
| Subject: | Informative advertising | Signaling game | Targeting | Media selection | Advertising effectiveness |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005048576